How to conduct an effective VoxPop?

  • Smile and look welcoming so more people will be comfortable with you approaching them
  • Learn to accept rejections, some people just wont be comfortable with you approaching them]
  • Ask a large amount of a large variety of people, a large amount of people will mean you find more people willing to be interviewed and a large variety of people will get a better array of answers.
  • Use open ended questions to get more detailed responses then yes/no but don’t just use open ended questions, get quantitative data as well.
  • Make the questions relevant
  • Make the questions simple and to the point

How to produce an effective questionnaire?

  • For questions like age where people don’t like to answer, use boxes with several options to leave their information confidential while you still get the data you need. For example, 0-5, 6-12, 13-18, 19-30, 31-40, 41-55, 56-70, 71+ for age options.
  • Not too long, people are more reluctant to turn down an interview of a questionnaire if it will take up allot of there time.
  • A mix of quantitative and qualitative data
  • Keep the questions simple, easy to understand and too the point
  • Ask screening questions at the beginning to find out if there right for the survey e.g. have you ever been to a museum for a questionnaire about what you did at a museum)

Questionnaire planning

The aim for my questionnaire is to gain information that will influence the production of my promotional video to help bring more people to the museum that the video is for. The museum is an emergency services museum and is aimed at children between the ages of around 5-10 (junior and primary school level). My target audience is parents and primary school teaches who take those children to the museum.

Question ideas- I’m going to start the questionnaire with asking the age group of the person then ask if they have ever visited a museum and if so when and where was the last place they visited. Ill ask what kind of museum they last visited; art, automotive, science, general, natural history, other? Ill ask some quantitative questions like how many times per year do you visit a museum? or how much would you pay for a museum? Ill also ask qualitative questions like; did you enjoy your last museum visit?

survey: https://www.surveymonkey.com/r/6WHPVLF

My vox pop video: